Stop Wasting Budget:
LIVE WEBINAR
© Search Influence. All rights reserved.
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Hear from experts on the multiple methods of measuring CPI and the best way to measure it for your institution.
Hear from experts on the multiple methods of measuring CPI and the best way to measure it for your institution.
On average, online and continuing education schools spend $800,000 annually on their digital marketing. Yet, only 47% are satisfied with the performance of their campaigns. And just 38% are satisfied with their cost per inquiry.
That’s a lot of opportunity to improve results.
Tuesday, April 30
12PM EDT / 11AM CDT
Stop Wasting Budget:
LIVE WEBINAR
Tuesday, April 30
12PM EDT / 11AM CDT
On average, online and continuing education schools spend $800,000 annually on their digital marketing. Yet, only 47% are satisfied with the performance of their campaigns. And just 38% are satisfied with their cost per inquiry.
That’s a lot of opportunity to improve results.
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You’ll learn how to take the data you already have and use it in your calculation.
You’ll learn how to take the data you already have and use it in your calculation.
Benefits of Attending:
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You’ll receive a worksheet to help you process your data.
You’ll receive a worksheet to help you process your data.
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Discover how to navigate the roadblocks you might encounter to capture your CPI.
Discover how to navigate the roadblocks you might encounter to capture your CPI.
You’ll also learn about a survey in progress by UPCEA and Search Influence to establish a nationwide benchmark for a higher education CPI. We’ll share how you can contribute to this industry-wide conversation, one that will transform how higher education marketers gauge success.
If you have challenges calculating CPI for your institution, we have a roadmap to guide you. Join UPCEA’s Chief Research Officer Jim Fong, Senior Director of Research Bruce Etter, and UPCEA Platinum Partner Search Influence for a discussion on where to start and where to go.
Meet Your Presenters
Jim Fong
UPCEA
Chief Research Officer
Paula French
Search Influence
Director of Sales and Marketing
Jeanne Lobman
Search Influence
Digital Advertising Manager
Have confidence that you’re driving an appropriate amount of inquiries and yielding the desired results
Judge if the promises from third-party vendors are realistic
Evaluate your outcomes against broader industry standards
Stop Wasting Budget:
How to Get Better Digital Ad Results and Increase Satisfaction
Join UPCEA’s Chief Research Officer Jim Fong and UPCEA Platinum Partner Search Influence to learn how higher ed marketing departments can get better digital ad results and increase satisfaction. We’ll guide you on where to look for wasted budget and tips to improve your prospect’s experience.
Managing digital marketing campaigns is a tough job.
You'll Learn:
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Takeaways from our latest research that shows most schools have room for improvement in their marketing (you aren’t alone!)
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Top strategies to improve digital advertising results and reduce your cost per inquiry
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Tactics to maximize your marketing budget while maintaining (or even enhancing) your lead quality
Stop Wasting Budget:
How to Get Better Digital Ad Results and Increase Satisfaction
Join UPCEA’s Chief Research Officer Jim Fong and UPCEA Platinum Partner Search Influence to learn how higher ed marketing departments can get better digital ad results and increase satisfaction. We’ll guide you on where to look for wasted budget and tips to improve your prospect’s experience.
Attend Live for a Chance to Win $50
We will draw 4 names to receive $50! All live attendees will be automatically entered in the giveaway.
About the $50:
4 winners will receive a $50 credit to a global reward catalog with 1,000+ of the most popular gift cards, prepaid cards, and charitable donations.
How to Get Better Digital Ad Results and Increase Satisfaction
How to Get Better Digital Ad Results and Increase Satisfaction
Higher education marketers face the dual challenge of limited resources and increased competition, as well as a complex marketing environment. Despite these constraints, marketing departments can still achieve their enrollment goals with the right expertise and knowledge of digital platforms.
With support from Search Influence, an UPCEA Platinum Partner, the UPCEA research team is establishing benchmarks for higher education cost per inquiry (CPI). This study also explores whether professional and online education units track critical metrics that can inform outcomes.
Join our webinar to learn how!
Join our webinar to learn how!