Explore a few real world examples of local businesses who have built themselves into local brands that both Google and potential customers recognize.
Presented by Paula Keller, our Director of Account Management, at MozCon Local 2016 in Seattle.
63. WHICH STRATEGY IS RIGHT FOR YOU?
Paid can
have the
benefits of
earned if
done well
Earned is
within
reach if
you get
creative
It all starts
with the
customer
experience
@PAULALMKELLER#MOZCON